Ok, so you have sponsored some dealers, as a matter of fact, quite a few but you have a problem... THEY DON'T DO ANYTHING! They are not sponsoring like you are and you have "tried everything" and it hasn't worked!
Let me ask you a question... When you first got a job, didn't someone "take you by the hand" and train you? Didn't someone show - not tell - you where everything from the bathroom to the time clock is located? You were shown many things about your job to HELP YOU GET STARTED! HOW DO YOU EXPECT YOUR AMSOIL DEALERS TO "GET STARTED" WITHOUT SOME TRAINING?
Schedule the meeting to sponsor your prospective dealer. Don't just call up and say, "Joe, I'll come over one night next week and we will go over the AMSOIL Marketing Plan." MAKE A SPECIFIC APPOINTMENT! Make that appointment 3 DAYS IN ADVANCE and THE NIGHT BEFORE, RECONFIRM THE APPOINTMENT! "Joe, This is Glenn and I am reconfirming that my wife and I will be over to your home at 7:30 and we will then be able to talk about this fantastic Amsoil Business. I know you will be excited about this business and I can't wait to tell you about it! By the way, Joe, if something does come up that you can't make it PLEASE call me because I have others that want to see this, also, "I know you and your wife will really be excited about this opportunity!
You have made a SPECIFIC APPOINTMENT at a SPECIFIC TIME and you have RECONFIRMED IT the night before. This will avoid "no-shows" and you won't be WASTING YOUR TIME! YOUR TIME IS VALUABLE! You also have informed him that there are other people out there BESIDES HIM that want to see this! That adds VALUE to your appointment in HIS MIND.
You should do TWO meetings per week this way. One on Monday or Tuesday evening and one on Wednesday or Thursday evening. The reason for this is that you are going to DEVELOP TWO STRONG LINES OF SPONSORSHIP AT A TIME!
You have the meeting with your prospect AT THE PROSPECTS HOME and have completed your discussion of the Sales Plan. He has or is ready to "sign up"! NOW THE IMPORTANT PART OF STEP TWO! You tell him (this is Monday evening) that you will BE BACK WEDNESDAY EVENING at the same time! What you are going to do WEDNESDAY EVENING is to, go over the basics of what you discussed on Monday AND when you have completed answering any questions he may have you will then, together with your prospect MAKE A LIST OF 35 PEOPLE that either want to MAKE MONEY or SAVE MONEY! These will include friends, neighbors, relatives (yes, he too will 'practice on them', people he works with, trade associates, business associates, etc. Now it is a PROVEN FACT that the AVERAGE PERSON knows AT LEAST 300 OTHER PEOPLE. These are the people he will draw upon to make his list. He also goes to hardware stores, gas stations, Doctors, Lawyers, has his gardener and other service personnel.... ALL THESE PEOPLE GO ON HIS LIST! MAKE THE LIST... THIS IS THE SECRET TO HIS SUCCESS!
Now, get out the AMSOIL Product Catalog, the Wholesale Dealer Price List and a blank sheet of paper. Write down the Make, Model, Year, and engine size of each vehicle he and his wife own. Show him all of the AMSOIL Products that can be used in or on each car/truck/van. Figure out the Dealer Cost and then ask, "Which of these vehicles would you like to get started on AMSOIL first?" COMPLETE THE ORDER FORM and get ready to "process".
NOW YOU ARE GOING TO WORK WITH "THE LIST"! You and your prospect - NEW DEALER - go over the list. Pick out about FIVE prime prospects and tell your new dealer that YOU WANT HIM TO CALL THE FIRST OF THE FIVE YOU HAVE SELECTED. He is simply going to tell "his friend" that he has just become an AMSOIL DEALER and even though he really doesn't know a lot about it he KNOWS that he can either SAVE MONEY for the person being called or if they are interested can MAKE MONEY FOR THEM! He will tell his friend that his business associate (you) is with him and he would like for him to talk to him (you) for a couple of minutes. (NOW KEEP IN MIND THIS IS YOUR NEW DEALER'S FRIEND... NOT YOURS) You simply take the phone, introduce yourself, tell them a little about the benefits of using or selling AMSOIL and ask if you could "stop by for a few minutes TOMORROW NIGHT to leave them some information and point out a few of the benefits of using AMSOIL. Set your appointment for 7:30 pm and thank them. Now advise your new dealer that you will be by TOMORROW NIGHT AT 7 PM to pick him up to go see his friend.
What have you accomplished so far?
You have sponsored one dealer. You have shown your dealer how to develop a "prospect list". You have shown your new dealer how to make contact with those prospects and how to set an appointment. You also have shown your dealer how to get an order, figure prices, look up filters, capacities and oil types in his manuals and how to "call or mail it in"! Impress that it is very important to do THE SAME with his new dealers EXACTLY WHAT YOU DID WITH HIM! --- FOLKS, THAT IS WHAT WE MEAN BY DUPLICATION OF EFFORT -- such a great benefit in the AMSOIL business!
Step four is for you to GO BACK TO YOUR NEW DEALER get another "prospect" from his list and EXACTLY REPEAT STEPS 1, 2, AND 3 WITH THAT NEW PROSPECT for YOUR dealer. What you have now completed is your new dealer working with TWO LINES OF SPONSORSHIP! Make sure you complete each part of the steps without missing anything.
YOU ARE NOW WORKING WITH YOUR NEW DEALER THREE DAYS PER WEEK!
You now want to get together with your new dealer AND HIS FIRST NEW DEALER. MAKE A DEFINITE APPOINTMENT and you and your new dealer sit down with him and show him on paper (maybe using a copy of this page) how he can work the Ten Steps to his success. Guide him and his new dealer through the steps that they are going to perform.
Impress on the new dealers that they WORK THE FIRST FIVE STEPS OF THE PLAN TOGETHER. Once your new dealer has "one line of sponsorship" working the first five steps effectively your new dealer can then start steps six through ten. THIS WILL GIVE HIM TWO NEW LINES OF SPONSORSHIP TO BE WORKING EVERY 3 WEEKS. He is now working TWO lines of sponsorship. As his "first line" gets going on their own he can now start another line to work with. That will happen every 3 weeks.
YOU now have completed steps 1 through 5 which takes up three days per week. That is ONE HALF your 'plan'. THE OTHER HALF OF YOUR PLAN IS TO REPEAT STEPS 1 THROUGH 5 ON THE OTHER 3 DAYS PER WEEK!
Your step 6 through 10 is for YOU to start a SECOND LINE doing the same as you did with the first line. YOU ARE WORKING STEPS ONE THROUGH FIVE 3 DAYS PER WEEK AND STEPS SIX THROUGH TEN THE OTHER 3 DAYS PER WEEK!
That gives you 5 steps each with TWO lines of sponsorship to be working with on a continual basis. This is investing a lot of time, however, if you want quick success THIS IS THE WAY TO DO IT!
Do you want to be a Direct Dealer in about 3 months? DO THE 10 STEPS AND YOU WILL FAR AND AWAY EXCEED THAT GOAL!
You will find that you will have a large and successful group within a month or so and NOW is the time to take one time per month (preferably a Sat AM or Afternoon) and hold one meeting at your place PER MONTH for continued dealer exchange, idea development, and dealer training. It is at this time you might want to invite your Direct Jobber to come in and talk to the group.
If you will continue to use the "10 Steps to Success" you can't begin to appreciate how big and profitable your AMSOIL group will become. Keep Dreaming!
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